or other spa marketing ideas. Mailing spa postcards generated this dermatological med spa over 300 NEW clients with a return on their marketing investment of 641%. But as a business owner, you already have one (or 6). Our prime goal is to design workwear which strikes the ideal balance between prettiness and practicality. Hair & Beauty Australia supports salon owners by offering individually tailored workplace relations advice, guidance and best business practice tools to ensure salons are compliant and acting in a way that will not leave you open to litigation and claims. There is specialized software available to beauty salon owners to help them manage client services. Search engines work by finding websites which match the keywords your prospects search with. , 92% of consumers trust referrals from people they know. To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find a business just like yours. When you’re first starting out with PPC, I recommend setting a budget (say, $15 a day) and playing around with your salon ads to see what gets the best results. So if your address OR hours change (like for holidays) make sure to update it in Google My Business. There a seed was planted. You can also add this to the bottom of your email newsletter (#17)! Located just a short 10 minute drive from the CBD, on Racecourse Road (Northside Brisbane). Since then, Insight Salon Software has become a fully-featured & user-friendly management system built to help you get organized, save time, attract customers, and … , and you check your Google Analytics account and notice 500 people visited your website, with 100 people landing and spending 1-2 minutes on your “About Us” page. Database software can be intimidating if you have never used it before. Wonder how much to spend on your spa marketing?? That way it’s crystal clear WHY a prospect should call YOU vs. your competitors (which includes DIY solutions!). It’s how you’ll update your Google listing for your business, meaning…, Your Google listing can (and should) show pictures of your work plus all information googlers want to see right off the bat — your, Address (Google will verify it by sending you a postcard), from your Google My Business account — more on why, Make sure you keep ALL your contact information updated in your Google My Business account since inaccurate information about you will actually. ), Millions of online impressions (eyes on YOUR salon. Which will make them feel valued and save YOU extra dollars in your spa marketing plan! Your cost per click is determined by many factors — your bid being just one — such as: FREE report: How to do Pay-Per-Click yourself (and not waste money). Many of those people need nearby salon and spa services! Google LOVES consistency, so just keep your business’s information updated across anywhere it’s listed online: And work on getting TONS of positive reviews too…. (Another big reason is that they aren’t doing enough marketing (like, Your special offer has 2 MAJOR functions in your, Enticing prospects to try out your product or service, Rewarding current customers and ensuring future loyalty, Once you service and WOW these prospects, you’ll have, 4. For some, , and taking into account Facebook’s January 2018 newsfeed changes, you can pretty much say. Get 35% off your next service for any referral who becomes a new client with us!”. If you want a done-for-you email marketing solution, you can use PostcardMania’sÂ, 22. StyleSeat is a beauty and grooming marketplace that helps millions of new clients search, discover, and book beauty and barber professionals.  website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find a business just like yours. creates leads (and sales) for your business. They leave your site and go on with their lives…. Don’t just sign up for these accounts and think you’re done. And you can drive clicks from social media right back to your website. What’s great about PPC is that you ONLY pay when someone clicks on your salon ads. ), You save $$$ on postage when you mail postcards rather than enveloped letters, to finalize over the following 6 months.Â, 7. Both of which amount to more leads, sales, and loyal customers. It’s endless as long as you’re consistent with your marketing. Facebook marketing is becoming more and more popular every year, and with good reason. ), One of my favorite things about this salon marketing website is how, If your website isn’t set up to generate you leads (and sales), it’s basically, 9. Essentially MORE leads with ZERO effort from you. One of my favorite things about this salon marketing website is how easy they make it for visitors to contact them: If your website isn’t set up to generate you leads (and sales), it’s basically a fat waste of money…. You don’t have to PAY to generate them as new fresh leads. Organize your records by client name or other services. , and they could turn into a happy customer!  you, they’re MUCH more likely to BUY from you when the time comes. Whether your prospects receive your salon postcards in the mail OR they see your salon advertising on Facebook, they see ONE cohesive marketing message. Track your results like a salon advertising expert Â,                                                                                                       Â, Only TRACKING will show you what parts of your. A client service record is used to track information about each client, schedule appointments, and keep track of payments. So your website must immediately communicate the following: If your website seems confusing or cluttered, your prospects won’t stay on it long enough to figure out how to contact you, and they’ll just leave and onto the next (meaning, you competitor, yikes!). For whom are these postcards being reserved? Especially when your competitor is just 1 click away! Managing a PPC campaign can feel like a full-time job —. Choose your prospects (and therefore, future clients!). According to a report by Nielsen, 92% of consumers trust referrals from people they know. Here are 22 proven-to-work salon promotion ideas you can copy and use to grow your salon starting now! I think you may be surprised at how much staff can enjoy playing games to increase the health of your business, 20. If you’re mailing your salon postcards to all the homeowners in Kansas City, MO, you can then target those same exact people (meaning, the people on your mailing list) on Facebook, too — at the exact SAME time. That’s why getting reviews (#11) and making sure your website is set up to capture leads is 100% worth your time (and it’s WAY less complicated too). so you can follow up with them, keeping. ’s PPC platform) will suggest a bid for you, but you can actually bid however much you want. We will not publish or share your email address. Why not put a pop-up form or lead capture form on that “About Us” page toÂ. Use them when you start your first postcard marketing campaign! You can organize your client data by any column you set up. Target your ideal prospects to generate 300 NEW clientsÂ. So, it’s honestly probably worth it to hire a PPC professional to do it for you. And if you have questions about anything mentioned here, such as marketing with Everywhere Small Business, leave a comment or you can email me directly at Joy.Gendusa@PostcardMania.com. But this isn’t really surprising, right? But when they’re ready to get a massage or manicure, To maximize your salon advertising dollars, you need to capture the, of those interested prospects (meaning, all of them!) If you’re worried that discounting your services will sink your revenue, think again: The idea behind special offers is you want to drive in LOTS of people to your business. But, I’m guessing you want to be effective with your salon advertising, am I right? Decide what information you want to track. When someone uses Google Maps to search for a local massage parlor, your correct and updated information on the internet (definitely including in Google My Business) will enable your ranking in Google Maps to be higher than those other business owners who didn’t take the time. How many times DO you google for things each week? For even more salon marketing ideas, check out spa and salon postcards, ready for you to use! You will want to include the client’s name and contact information, however other details to be included are up to you. When you spot a negative review online, make sure to quickly comment on it and respond with a sincere apology. Â, With our New In Town program, you can reach new movers in your area every month without you even having to think about it, which makes it one of the easiest-to-implement salon marketing ideas…. So handle the review well, and they could turn into a happy customer! Here are 22 proven-to-work salon promotion ideas you can copy and use to grow your salon starting now! We’ve helped hundreds of salons, beauty services, and med spas over the past 20 years and have successfully demystified salon advertising. Those prices are definitely worth it for consistent professional spa marketing! It’s how you’ll update your Google listing for your business, meaning…. People need you already. Advertising with salon postcards is cost-effective because: A North Carolina cosmetics medical equipment company mailed postcards to generate new customers…, And their campaign brought in $400,000 in immediate sales with an additional $2 MILLION in sales to finalize over the following 6 months.Â. When you ask someone for a referral, you’re usually asking them because you know and trust their insight! Ready to start your marketing campaign? Purchase a database software such as Microsoft Access if you do not have it already. But secondly, because they look more established, credible, and trustworthy. Whichever beauty salon promotions you have, remember these 2 rules for winning the spa advertising game: Start planning — and running — your year-long spa marketing campaigns to stay in front of your prospects (and customers) with your USP (#1) and beautiful professional logo (#2). It often has many features that can be helpful when tracking client services. Mailing salon postcards to every single person in your ENTIRE city can get expensive — and FAST — especially if you live in a densely populated area, like Chicago for example. Existing customers are not only a source forÂ. ), and then buy a targeted mailing list. Because prospects don’t have time to figure out how to contact you. Hair cuts happen every 6 weeks, nails need touch-ups (or re-dos) every 3 weeks…. All you do is print off a stack of these sheets, give them to your receptionist (or keep them by your phone for whomever answers it), and ensure that each and every staff member knows to use them to: Google Analytics — a free tool from Google that tracks the following: FREE report: Easily set up Google Analytics for website tracking. The majority of the leads your salon advertising generates will probably not close on the first attempt. Market your services consistently and enjoy loyal, repeat business, And people need massages WAY more often than they get them, The key to generating a steady stream of leads (and new customers) ALL year-round is through, Start planning — and running — your year-long spa marketing campaigns to stay in front of your prospects (and customers) with your USP (#1) and beautiful, 5. ), Photos of your staff smiling and looking friendly, even if you have 0 graphic design skills), Make sure your phone number, business address, and website areÂ. What’s great about PPC is that you ONLY pay when someone clicks on your salon ads! Know that other great thing about referrals? FREE download: Use this EASY plug-and-play Marketing Budget Calculator. by sending out emails on a predetermined schedule to prospects in a list that you create. Again, the MAJORITY (about 95%) of those people are headed straight for your website. Includes your special offer — even if it’s just a FREE color consultation! The biggest asset your business has, along with its employees, is its existing customer base — people who’ve already given you their ultimate vote of confidence: Existing customers are not only a source for current business, but also for referrals — which are essentially FREE leads. Again, make a list of these keywords usingÂ. All this information gets pulled from the data YOU enter in and manage from your Google My Business account. Whether your prospects receive your salon postcards in the mail OR they see your salon advertising on Facebook, they see ONE cohesive marketing, If you’re mailing your salon postcards to all the homeowners in Kansas City, MO, you can then target those, This coordination of mailing salon postcardsÂ, showing matching ads online in Facebook newsfeeds gives your prospects the perception that your business is. You can always add more information at a later date if you decide you want to keep a record of past services you have provided your customers. Microsoft Office: Using Access or Excel to manage your data. The Facial Hub is a Brisbane based boutique beauty salon for both men and women. You’re going to drench the rest of your beauty salon promotions with it. ), ’t just sign up for these accounts and think you’, Keeping your listing current means setting aside time to upload new photos, 8. Social media is a FREE way to get your beauty salon promotions out so people can see what quality work you do…Â. ), so you can see how good SEO can isolate your business as one of the. Nothing is more annoying for prospects to look you up on Google, drive to your business, and discover that you’re actually closed when your information on Google said you were open. It’s a huge opportunity for your salon advertising! To help you get your website looking just the way that you want, Salon features a full drag and drop homepage builder. Don’t assume your customers know you want to grow your business though. At the time of this article being written, those are the 3 massage places that automatically pop up in Google Maps when someone searches for “Charleston massage” in Google.  email prospects on a set schedule, have yourÂ, New or improved services you’re now offering, New technologies you’re using to color hair or remove scars, Pictures of stellar jobs you’ve done (before and afters! You email them, maybe call them (if they provided a phone number), and still no word back. The LAST thing you need is a disgruntled former customer bad-mouthing your business. You can also create one to show off your staff like this one: Whether you create a video — or hire someone to do it for you (to save time) — you’ll want to use it on your website and social media, which is up next: Show off photos you have on the marketing channel where pictures RULE for generating engagement (clicks), meaning: After all, whether prospects are on Facebook or Instagram (or anywhere else for that matter), people LOOK and click when they see images. But 96% of those visitors are not yet ready to become a customer, according to Kissmetrics. *with the purchase of an Everywhere Small Business campaign. You can run a free count of prospects here. Wholesale Beauty supplies National Salon Supplies is Australia’s leading beauty wholesaler. How relevant Google thinks your website is to your targeted keyword, Dwell time” on your website (how long visitors stay there once they click on your ad), Your conversion rate (how many visitors take your desired action, such as filling out your lead capture form (#9!  business, but also for referrals — which are essentially FREE leads. Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show prospects that you care enough to communicate and try to help. But 96% of those visitors are not yet ready to become a customer, according to. When your prospects see positive reviews, they’re 90% more likely to trust and buy from you. Trend Setters Hair Studio is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.  who read all about you, and turn them into tangible leads! Get a professional video made that clearly shows prospects a before/after visual of what you and your staff can do. Attract 75% more of your potential customers with Google Pay-Per-Click ads, Unfortunately, only 75% of those people will scroll past the first page of results, according to, With Google Pay-Per-Click (PPC) advertising, your salon advertising appears above. Great read! I really appreciate the precise reasons behind each action plan. You try lightening your hair with a DIY hair color kit you bought at Sally’s Beauty Supply. Salon aims to provide you with all the features you need to build a website to promote your wellness center, spa, or beauty salon with WordPress. They enter their details directly into that front-and-center lead capture form. When you’re done making a client look and feel great, tell them you’d appreciate a review online if they’ve enjoyed your service. After all, it’s obvious everyone needs a haircut (or at least a massage or a pedicure from time to time!). Once you service and WOW these prospects, you’ll have more people to upsell and turn into loyal customers who’ll buy again and again (and even refer their friends and family to you)! Ideally your lead capture form should be “ABOVE the fold” (meaning, above the point where someone would have to scroll down to read more). Again, make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) If you want more clients from your site, this could be the theme for you. Improve your Google ranking with search engine optimization (SEO), Search engines work by finding websites which match the keywords your prospects searchÂ, The websites above are built to be found by Google when prospects search with the keywords “portland day spa”, and only ONE of them is actually a day spa. If you want to avoid wasting money with your spa advertising, you need to be a little pickier! Google from bringing up your business in searches. Check out these stats on video marketing: Visitors stay on websites 88% longer when there’s video to watch. YOU just need to remind them to come in (and not head over to your competitors). With PPC ads, you bid on keywords, like “best massage” or “organic hair salon.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want. So evaluate WHO your ideal clients are and mail salon postcards to folks JUST like them. This person’s reached out to you with some level of interest (even if it’s just a question) —. Your special offer has 2 MAJOR functions in your day spa marketing campaign: So a special offer is not an afterthought for your spa advertising…. Also called an “email drip campaign,” it works in spa marketing by sending out emails on a predetermined schedule to prospects in a list that you create. Luxurious Day Spa. Consistency can make or break your marketing campaign (, And if you have questions about anything mentioned here, such as marketing withÂ, , leave a comment or you can email me directly atÂ, View The Better Business Bureau website (open in new window), View WebMaster Award Program website (open in new window), View Creativity International Awards website (open in new window), View Association of Marketing and Communication Professionals website (open in new window), View Inc 500 Award Winner website (open in new window), View American Business Awards website (open in new window), View The Tampa Bay Business Journal Fast 50 Award website (open in new window), View World Wide Web Awards website (open in new window), View Women's Business Enterprise National Council Certification website (open in new window), View Tampa Bay Top Workplaces website (open in new window), 22 Beauty Salon Promotions For More New Clients, beauty services and salon postcards you can use. ), and then buy a, this dermatological med spa over 300 NEW clients. List out the characteristics of your ideal clients (income, geography, individual vs. business, etc. 22 spa and salon marketing ideas to grow your business. With Google Pay-Per-Click (PPC) advertising, your salon advertising appears above both the Google Maps results AND the organic listings when people search for your services. Yet another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps, which 86% of people use to find the location of a business. In a free email marketing software, such as MailChimp for example, you can set up a simple campaign to automatically email leads so that you’re continually reaching out to them. Many of your prospects will simply search online for what they need, like: They’ll see several listings, many of which will be search-and-review sites, like: Make sure you’re listed on those sites, too — and that your business profile is. It seems that nowadays, every TM game by this dev jumps on the Delicious Series train, to incorporate all the characters that made Delicious so lovable. (to save time) — you’ll want to use it on your website and social media, which is up next: 16. Called Everywhere Small Business, your business can simultaneously target prospects with: Essentially your marketing will be shown EVERYWHERE your prospects already spend the vast majority of their time, generating the following: Watch the Everywhere Small Business video to see how exactly this program can rocket your salon advertising at just pennies extra per piece.