Business Strategy. 9. R yanair is asking the Advertising Standards Authority to ban easyJet adverts mocking Ryanair's tendency to fly into airports some distance from … Organization today have to take into consideration transaction cost, budgets, organizational design and its implications as well as the impact of change on the organization (Jones 2003). Jones, G. 2003, Organizational Theory, Design, and Change, Fourth Edition, Prentice Hall. Through its web site, easyJet has been able to secure one of the top positions among travel related web sites. It helps in designing and adopting new business model(s) that may be more attuned to the requirement and needs of the market by creating niches or segmentation. EU referendum easyJet remains committed to the UK and has taken steps to secure the future of the business following the outcome of the EU referendum. The company’s business model is straightforward: To offer cheap air transportation to fare-conscious customers. This bibliography was generated on Cite This For Me on Thursday, February 12, 2015. This form of intermediation reduces cost through agency intermediation, customer service, networks and help in transforming the business to e-business corporate structure. Discover (and save!) EasyJet’s business model aims at using their cost advantage and leading network positions in strong markets to convey point to point cheap fares and operational efficiency. This could leave easyJet in a much stronger position going forward, and the airline could emerge as a winner from the pandemic. Realizing corporate need for discounted and group travel easyJet.com has reserved a section of its website for B2B transactions which offers unique packages especially for the business to business customers. EasyJet.com is one of the top travel web sites on the Internet. Identifier les forces et les faiblesses d’Air France et EasyJet III. This January's Q1 results by easyJet and recent profitability warnings by Ryanair, though, put up the question how far a company can go in focusing and aligning their business on offering a … easyJet is a no-frills airline and it targets at the business and the leisure consumers. The key points of the company’s business model are value proposition (the main principle is to provide the mass market with effective services); simple inputs (there is only Boeing 737, which is used); pervasive technologies (the company applies new technologies to avoid unnecessary costs); simple outputs, i.e. Ryanair … The creation of EasyJet by Sir Stelios Haji-Ioannou in 1995, where flight tickets were famously sold for less than the price of a dinner, set the standard for budget airlines. See corporate.easyJet.com. easyJet.com’s success could be attributed to management understanding of its business model and its function to the organizational structure. your own Pins on Pinterest An important part of easyJet’s strategy is to operate a modern fleet and based on the current business model, requires easyJet to acquire a significant number of further aircraft whilst achieving a low total fleet operating cost. A core part of our strength as a business stems from the ‘open skies’ environment at our main operating base, Dubai International airport, where we compete with over 100 other scheduled airlines. GlobalData is this website’s parent business intelligence company. Phillips P. 2003, E-Business Strategy, McGraw-Hill. Financial capital easyJet has a strong capital base, with a market capitalisation of £2.3 billion 2 and a net debt position of £1,125 million at 30 September 2020 (2019: net debt of £326 million). By subletting services of hotels, car rental and the like easyJet.com has become the intermediary and has been able to generate more profits, add value to its product offering and target more customer base (Afuh and Tucci 2002). This new business model was first introduced by Southwest Airline, and then it spread to include Europe then Asia. *You can also browse our support articles here >, http://www.bized.ac.uk/compfact/easyjet/easyindex.htm>, http://www.useit.com/papers/heuristic/heuristic_list.html. Understanding and adopting business models are critical endeavours that enable the business to develop competitive advantage and add value to products and services (Eckersley, Harris and Jackson 2003). On the other hand for the leisure individual travellers, easyJet.com also serves them with daily flights, hotel, insurance, airport transportation and such services and at the same time updates them with offers of the week, seasonal packages, and weekend deals which the consumers may avail whenever they like. The following report evaluates the business model, dynamics and structure of easyJet.com. With the EasyJet business model showing success, many companies throughout the world have created more reduced corporate plan discounts that make them preferred customers. In-text: (About us - easyJet plc, 2015) Your Bibliography: Corporate.easyjet.com. Each of these sections and sub sections are governed by moderate graphics to represent the services easyJet.com has to offer and links to the different web pages within its web site. A focus on the European model of low cost carrier Europe, the continent where the budget, low cost carrier really took off, is still the region which enjoys the largest share of the market. Easyjet also deal with external companies such as Sopra and Microsoft to ensure the maintenance of its IT business Model (Emailing, Online reservations, customer base and CRM). Great Savings & Free Delivery / Collection on many items easyJet tends to serve short distance, point to point routes. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. Considerations to these aspects mean that the entrepreneur or the management of the company needs to be flexible enough to react and implement change as required not for the benefit of being flexible but also for profitability’s sake. Consequently it has become one of the most successful web sites on the Internet. Business travellers now have easy access to easyJet’s extensive route network, Social Attitude of customers' impact on EasyJet's business. An aggressive analysis of EasyJet will be depicted by the Porter’s Five Force Model, as this model is used for industry analysis. Europemedia. Consequently, the company uses technology mediation to sell its products and services and create business value. Unlike other low-cost carriers, easyJet mostly serves primary airports, which will allow it … If there is ever a change in your schedule, meeting ends early, late for your flight and quickly need to get through security, EasyJet and Top Business Class have you covered! Author not available, 2003, EasyJet Profile, BizEd, Accessed on 7-11-2005 from: . 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Afuah, A. and Tucci, C. 2002, Internet Business Models and Strategies: Text and cases, 2nd edition, McGraw Hill. If you continue to use this site we will assume that you are happy with it. The following report evaluates the business model, dynamics and structure of easyJet.com. Oldham Engineering is a turnkey project management specialist, providing in-house... Oldham Engineering is a turnkey project management specialist, providing in-house services of design, coded fabrication (BSEN ISO 3834-2), medium-heavy (30t - 10m) precision, computer numerical control (CNC) machining and robot welding, as well as complex assembly and testing for bespoke projects and batch production. Legacy carrier networks focus on connecting traffic through hubs, serving long-haul routes and business passengers. Especially on the internet, business models need to be evaluated constantly to match with the consumer demands and business environment need to sustain competitive edge (Bloch, Pigneur and Segev 1996). Jet2, Ryanair, and Easyjetare other dominant airline companies in this category. Porter’s Value Chain Analysis of Easyjet Plc. This is because easyJet.com knows its audience: online visitors living in the continent of Europe looking for cheap, comfortable and comprehensive real time travel related deals without the hassle of third party agents. Amenities like choice of airport lounges or airport parking are important in making the process of travel booking complete. 2015. The business model of low-cost carriers (LCCs) requires them to maximize capacity and minimize costs. Ryanair targets customers who might otherwise choose alternative modes of transportation or not travel at all [1]. Not only this but the structure, design, usability and usefulness of the website have enabled it to secure leverage over its competitors. Its low-cost model is likely to pay dividends in the airline’s recovery. EasyJet.com is one of the top travel web sites on the Internet. All this changed in the early nineties on account of the realisation that the centrist model of development was becoming increasingl… The requirement here will be to structure your commentary and analysis through applying the Five Forces framework to assess the attractiveness of the industry to inform business strategy development. In doing so, the author also hopes to find out what are some of the important aspects of e-business that differentiate and benefit corporations in setting up e-commerce sites such as easyJet.com. Low cost business models - overview 1. Budget airline beats market expectations by posting a pre-tax profit of £581m for the year to September 30 In the author’s opinion this is critical for the success of any business whether online or offline because change management is important. Its vision is to be the Europe’s preferred short-haul airline by combining a leading network of primary airports with great fares and friendly service. Published: 21st Jun 2018 in However, as the company evolved its e-business model also changed to have become a travel related service “merchant”. In-flight savings. A flexible company or entrepreneur would be able to understand the need in keeping its e-business model dynamic and be able to anticipate change management as and when required. Company Registration No: 4964706. EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. I even agree with a business model that supports “extras” but at least make it easy to understand the options available and not sell them asbundles just to make even more money. Unlike its competitors’ web sites like www.lastminute.com or www.bahn.de, easyJet.com concentrates on usability and reliability of information (Nielson 1994) rather than visibility and colourful display alone. your own Pins on Pinterest Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Discover (and save!) 2.1 Strategy EasyJet has adopted its business model from Southwest Airlines from the United states. E-mail: itenelerouby@yahoo.com _____ Abstract In the last three decades, a new phenomenon dominated the airline industry; the emergence of Low Cost Carriers (LCC). In Europe, major airline companies, such as Flybe, Wizz Air and Aer Lingus, dominate this space (Dobruszkes 2006). However, this is not to say that the web site lacks colours. easyJet’s business model is well-positioned to compete with legacy carriers post-COVID-19 Posted in Travel & Tourism As legacy carriers across Europe continue to pull back capacity and cancel routes, easyJet is in a strong position to capitalize on its ambitions and win market share on these lucrative routes. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. We use cookies to ensure that we give you the best experience on our website. COME UTILIZZARE IL BUSINESS MODEL CANVAS. In-text: (About us - easyJet plc, 2015) Your Bibliography: Corporate.easyjet.com. Based on these target audiences and the kind of services offered, easyJet.com could be considered to be an ideal re-intermediation where the manufacturer/service provider (easyJet) is in direct contact with the consumers communicated through an electronic medium (Internet). In doing so, the author also hopes to find out what are some of the important aspects of e-business that differentiate and benefit corporations in setting up e-commerce sites such as easyJet.com. The Business Model Ryanair’s low-cost model was initially copied from the U.S-based airline Southwest. The low fares offered by the airline will better cater to this need and easyJet is well equipped to lower its prices in comparison to legacy carriers. Ultimately, it will lose out in the competition. Given the constantly evolving business environment of today, easyJet and other businesses need to understand the dynamic nature of their organization and anticipate future business needs. In Nielsen, J., and Mack, R.L. Both airlines have perfected this strategy by introducing new price reduction measures, such as paperless booking. Discover (and save!) EasyJet.com is one of the top travel web sites on the Internet. Credit: Sorbis / Shutterstock. To serve this type of audience easyJet.com has designed a web site that has all information easily available in all the dominant languages of the region and segmented under different tabs of accommodation, car rental, travel insurance, airport related transport and flight booking to allow the visitor to go directly to required service. Within this space, Ryanair and Easyjet are the two biggest low-cost airlines in the region (Elderman 2014; Dowling 2010). We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Free Easyjet.com Business Essay Easyjet.com Abstract. Looking for a flexible role? Here we visualized the business model of Easyjet based on the business model canvas. It was the first non-Easy brand-name licensed by EasyGroup. For example easyJet.com initially started out as a no-frill airline at the domestic level but it has been fast in adapting to the new e-business model of merchant/retailer for travel related services without compromising its core product and service. For example a visitor booking a flight will first insert the date of travel, destination, and check for its availability; then moves on to make the final booking/purchase. More importantly, easyJet.com has incorporated flexibility in its e-business model which enables it to foresee change and develop strategies to counteract accordingly. More importantly an e-business structure helps in deciding the direction of the business. Easyjet has also launched a number of programs to enhance relationship with suppliers. Eckersley, P. M, Harris, L. and Jackson, P. 2003, E-Business Fundamentals: Managing Organisations in the Electronic Age. This bibliography was generated on Cite This For Me on Thursday, February 12, 2015. It also has sub tabs for easy access to schedules, timetables and rates etc. As an Easyjet shareholder, I want Easyjet to make money. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Furthermore, like Ryanair, Easyjet also bases its corporate strategy on Southwest’s business model. Easyjet Plc may find it difficult to get required information if its Business Information System is not structured accordingly. A Conservative-run council is adopting the business model of no-frills airlines easyJet and … The company focuses mostly on inter-European, short-haul flights. Online travel sites have flocked the Internet in the recent years making travel much easier than before. The lower cost base will mean the airline can competitively price its tickets, undercut competition and win a larger market share. //php do_action('thb_social_article_detail_vertical', false, true); ?>. 2. This is evidence in the following report on easyJet.com. Jan 18, 2014 - This Pin was discovered by Conor Cusack. Summarization of Easyjet's business model, along with the further diagnosis of key business segments and business case study 10. easyJet’s business model is well-positioned to compete with legacy carriers post-COVID-19 Posted in Travel & Tourism As legacy carriers across Europe continue to pull back capacity and cancel routes, easyJet is in a strong position to capitalize on its ambitions and win market share on … Buy Easyjet Model and get the best deals at the lowest prices on eBay! The phenomenon makes EasyJet arrange more flights. 2015. Nielson, J. Jan 18, 2014 - This Pin was discovered by Conor Cusack. Amsterdam: Feb 14, 2002 Issue. easyJet focuses on developing strong positions in Europe’s leading airports – flying between airports people want to travel to with optimised frequency. GlobalData’s latest COVID-19 Recovery Survey showed that globally, a staggering 87% of respondents were ‘extremely’, ‘quite’, or ‘slightly’ concerned about their personal financial position. INTRODUCTION TO HILTON Hilton Hotels Corporation, now known as Hilton Worldwide, is a global hospitality business. com is one of the top go web sites over the internet. in real time. Canvas by BusinessModelGeneration.com Company Information Transportation & Logistics easyJey is a low cost carrier. “the company offers no-frills stripped-down services. ), Usability Inspection Methods, John Wiley & Sons, New York, NY. easyJet Plus costs £215 for a 12 month subscription and entitles you to a range of other benefits, such as allocated seating, dedicated bag drop, speedy boarding and an … Obtain highlights of the key competitors of Easyjet, brands and business diversification Fast Track Security for Business travel: Fast track security is available in 43 airports with easyJet Plus. About us - easyJet plc 2015. The following state evaluates this company model, characteristics and composition of easyJet. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Author not available, 2002, Europeans flock to online travel sites. capacity, easyJet’s lean business model and effective strategy continue to identify opportunities for highly targeted and profitable growth, which will deliver long-term value to shareholders. More generally, easyJet’s shift in strategy (away from the pure LCC model) is a clear signal that the low-cost model in Europe is evolving at a quickening pace. EasyJet proposes in Europe a low cost business model similar to the one pioneered by Southwest Airlines in the US. If easyJet can win a greater market share in legacy-dominated markets, it will leave little room for the reintroduction of services by others. easyJet tends to serve short distance, point to point routes. EasyJet’s business model aims at using their cost advantage and leading network positions in strong markets to convey point to point cheap fares and operational efficiency. According to appendix 5, more customers prefer to travel by air these years and it hits 2000 million in 2004. Registered Data Controller No: Z1821391. A manufacturer business model in e-commerce sense refers service providers who may or may not be in direct contact with the consumers. Legacy carriers may have reduced their cost bases but not to the extent of low-cost carriers. As legacy carriers across Europe continue to pull back capacity and cancel routes, easyJet is in a strong … Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Follow the company to be always up to date with this company. Info: 1862 words (7 pages) Essay easyJet’s business model is well-positioned to compete with legacy carriers post-COVID-19, says GlobalData. easyJet’s business model is well-positioned to compete with legacy carriers post-COVID-19, says GlobalData February 13, 2021 Aviation No Comments Email As legacy carriers across Europe continue to pull back capacity and cancel routes, easyJet is in a strong position to capitalize on its ambitions and win market share on these lucrative routes. Consequently, it has been able to gain competitive advantage in the no-frill airline business before other organizations have been able to forecast its emergence. With the EasyJet business model showing success, many companies throughout the world have created more reduced corporate plan discounts that make them preferred customers. This has given easyJet a prime opportunity to steal market share from its competitors. It is one of Britain's biggest airlines (based on passengers). Legacy carrier networks focus on connecting traffic through hubs, serving long-haul routes and business passengers. This has given easyJet a prime opportunity to steal market share from its competitors. Air France/ EasyJet Sommaire : I. Définition du terme « Business model » II. Here we visualized the business model of Easyjet based on the business model canvas. This January's Q1 results by easyJet and recent profitability warnings by Ryanair, though, put up the question how far a company can go in focusing and aligning their business on offering a low price. With our flex guarantee across all bookings, you can book your trip with confidence. The airline is well-positioned to respond to any pent up demand in the market and this is likely to pay off in the long-run. The two airlines are also the most popular low-cost airlines in Europe. Easyjet and Ryanair have similar strategies to the extent that they both share the low-cost business model. EasyJet’s business strategy is likely to receive a further boost as it launches an allocated seating trial, following LCC rivals Ryanair and Vueling in offering a product more aligned to the higher-yield market. Moderate use of text eliminates time wastage yet at the same time conveys accurate message to the audience to guide them to various links based on logical visitor’s usage. New technologies, news, new products, essential guides and more. Unlike other low-cost carriers, easyJet mostly serves primary airports, which will allow it to go head-to-head with legacy carriers, who often have a stronghold at these airports. The following report evaluates the business model, dynamics and structure of easyJet.com. Ryanair targets customers who might otherwise choose alternative modes of transportation or not travel at all. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Fastjet plc acquired ownership of their brand in late 2017. This also outlines the main factors a major contributor to the company’s success which includes business center, target market, company structure in addition to e-business unit. Deitel, Deitel & Nieto, 2001, e-Business and e-Commerce: How to program, Prentice Hall. A New Business Model: Low Cost Carriers (The Case of EasyJet) I. Rouby, Faculty of Tourism and Hotels, Alexandria University-Egypt. With the number of online visitors rising every year, the travel market in Europe is estimated to reach Euro 20 billion by 2006 (Europemedia 2002). Available at: http://www.useit.com/papers/heuristic/heuristic_list.html. Ryanair is an older airline company than Easyjet because its operations started in 198… The Indian economy has been, for most of the period, following the attainment of Independence in the late forties, structured on a Mixed Economy model that accorded economic primacy to the state. A glance into the Easyjet’s key performance indicators, success factors, value proposition, and core competencies 11. 1994, Ten Usability Heuristics. Bleu Ocean model is a theoretical model that was revelation for many managers. About us - easyJet plc 2015. Thus, in my opinion organizations that do not capitalize on opportunity cost inherent in flexibility lose out in competitive advantage and therefore fail to add value to the products and services that they have to offer. We use them to give you the best experience. Their lower fares are considered their main competitive advantage. Study for free with our range of university lectures! Easyjet also deal with external companies such as Sopra and Microsoft to ensure the maintenance of its IT business Model (Emailing, Online reservations, customer base and CRM). These are the sources and citations used to research easyjet business model. Given the constantly evolving business environment of today, easyJet and other businesses need to understand the dynamic nature of their organization and anticipate future business needs. There are many low-cost airlines in the world. (Eds. Fastjet is a low-cost airline group established in 2012 that operates in Africa, originally following a similar business model to EasyJet. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. easyJet.com initially followed an “e-manufacturer” business model as it had been the provider of online airline ticketing for UK residents (EasyJet Profile 2003). easyJet Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Airports Flight operations Low An aggressive analysis of EasyJet will be depicted by the Porter’s Five Force Model, as this model is used for industry analysis. The purpose of setting up an online business is to ensure growth, efficiency, competitive advantage and leverage over competitors. Building e-business focused web content requires deliberate business as well as technological considerations. View easyjet-business-model.pdf from BUSINESS 101 at Pace University. “Our purpose-built, highly scalable business model ensures low fixed costs (93% variable) and strong marginal profit contribution,” said the company. All work is written to order. The company’s business model is straightforward: To offer cheap air transportation to fare-conscious customers. The spirit of central planning dictated the allocation of resources in what was essentially a closed and autarkic economy that considered international trade to be of little relevance. 1 Low Cost Business Model How to create no-frills low cost business model and kill the competition 2. VAT Registration No: 842417633. Summarization of Easyjet's business model, along with the further diagnosis of key business segments and business case study 10. There needs to be a good balance between an airline making money and customer satisfaction. 9. Actually, the business model existed: Stelios created Easyjet in 2005 inspired by Southwest Airlines in the US. Sticking to the same model as Southwest, the first two budget airlines of Europe were founded in 1995, they both originating in the United Kingdom and Ireland. The Covid-19 virus has decimated this business model due to restrictions on transiting through certain countries, and also severely reducing the need for business travel. Book online today! com. This is evidence in the fact that easyJet had sold approximately 90% of its flights online (EasyJet Profile 2003). Our business model. This is evidence from the expansionary steps taken to include hotel and apartment booking services, car rental, airport lounges as well as parking services which are out of bound of easyJet.com’s core product category. easyJet has long been regarded as a low-cost leader, and its ability to lower its prices will mean the airline can better capture the demand from financially conscious travellers. Understanding and adopting business models are critical endeavours that enable the business to develop competitive advantage and add value to products and services (Eckersley, Harris and Jackson 2003). If you continue using our website, we'll assume that you are happy to receive all cookies on this website. The new easyJet holidays offering has been tailored to the needs of the ‘easyJet generation’ Our resources. According to appendix 5, more customers prefer to travel by air these years and it hits 2000 million in 2004. Website. The above report reflects easyJet.com’s dynamic strategy for its online business model. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. easyJet Official Website, Accessed on 7-11-2005 from: . Being an e-manufacturer meant that easyJet.com has been able to cut down its supply chain to deal with its consumers directly. The use of orange colour throughout the web site is consistent with easyJet’s own corporate colour code so that clients can associate with easyJet the airline company, which is a critical aspect of web site development (Nielson 1994).
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