It's the exact same price as Lash Blowout and produces similar results, but, unlike LB, it comes in a waterproof iteration. Just pull the roller brush-inspired wand through your lashes from root to tip. Drybar, IT's partner on this product, is the top blowout-centric salon in the U.S. and sells an eponymous haircare line. Plus, high-quality ingredients like jojoba oil and vitamin E work behind the scenes to improve the health of my lashes over time. (I usually wear around four layers of Lash Blowout.). Lately, the tube I'm reaching for is IT Cosmetics Lash Blowout Mascara. Reminds me of Better than Sex mascara. Will rebuy if on sale. The mascara includes biotin and is designed to add volume. But when you hear why the two brands teamed up to create the new Lash Blowout Salon Volume Lift Mascara, it makes perfect sense. For... You can do all the things the experts tell you to do - like carefully... Frame your face with your best brows ever! If you want to compare it to IT Cosmetics Superhero Mascara. For the record, I don't have any extensions, falsies, perms, tints, bells, or whistles—just Lash Blowout. IT Cosmetics teamed up with Drybar to create a volumizing mascara that thickens and lifts lashes like a round brush lifts hair at … Inspired by the technology used to create barrel hair brushes, this lengthening and volumizing mascara … It's your ultimate lash blowout! Too Faced Better Than Sex Mascara: Better Than Sex is the number one best-selling prestige mascara in America, which means it has a serious cult following. Together, these two beauty trailblazers co-created one game-changing mascara! Developed in partnership with Drybar, IT Cosmetics Lash Blowout Volumizing Mascara brings the benefits of a top hair salon blowout to your lashes! Groooooooos. The results were great without any flaking during the day. In an attempt to save a little $ I stocked up with a 2 for $30 deal through HSN. It's a wetter formula, and it doesn't dry quickly. IT Cosmetics Superhero Mascara: rated 3 out of 5 on MakeupAlley. Drybar and It Cosmetics teamed up to launch a new mascara called the Lash Blowout Mascara. It also is a reviewer-favorite, amassing over 5,000 reviews on Amazon. But that's not all: the applicator itself is designed using the same tech as a barrel brush to create lift, separation, and lasting volume (just like a round brush would do for your hair). Does it stand the test of time? At $11, it's a solid dupe but lacks some of the hair-loving ingredients that Lash Blowout offers, like Vitamin E and biotin. IT Cosmetics Lash Blowout Volumizing Mascara. The applicator is drenched in product, so I like to scrape the bristles on the mouth of the tube so I can build my lashes more gradually. When IT Cosmetics Co-Founder and CEO Jamie Kern Lima had the idea to name her next mascara Lash Blowout, she turned to her friend and founder of Drybar®, Ali Webb, for advice on creating salon-quality volume—and lots of it! But when you consider the fact that this mascara essentially recreates the look of lash extensions⁠—which can run upwards of $100 for a set that lasts two weeks⁠—I don't skip a beat. L'Oreal Paris Lash Paradise Mascara: Similar to Lash Blowout, this drugstore-favorite formula features a fluffy applicator that builds serious volume. It is a wet formula, but at the same time thick, clumpy and flaky. The mascara … It Cosmetics. According to IT Cosmetics Co-Found and CEO, Jamie Kern Lima, the thing her customers want most out of a mascara is volume, and the same holds true for hair at Drybar. In a test according to an expert grader, five minutes after application, lashes looked 19 times more voluminous. What I don't like- it gets clumpy after only a couple weeks use and no matter how careful I am the product tends to get all over the top of... Nope, not for me. SA recommenced this and it’s not lengthening, lashes are super clumpy. This mascara made them longer and fuller. Holly Rhue is Byrdie's editor, covering all things beauty, wellness, and health. This mascara is a collaboration with Drybar, which is why the tube is shaped like a roller brush—Drybar's Half Pint brush, to be exact. As you can see from my before and after photos, IT Cosmetics Lash Blowout Volumizing Mascara completely transformed the look of my eyelashes. IT Cosmetics Superhero Mascara, Super Black - Elastic Stretch Volumizing & Lengthening Mascara - Lifts, Separates & Conditions Lashes - With Collagen, Biotin & Peptides - 0.3 fl oz 4.5 out of 5 stars 4,432 The wand was very lightweight and easy to use. The collaboration seemed a little gimmicky to me, and I'm 100 percent no-nonsense when it comes to my lashes. IT Cosmetics Lash Blowout Mascara gave my lashes volume and defined my lashes. Who's to say, but they look pretty darn good. See 4 member reviews and photos. Even better news? With the applicator's intentional design, actually applying the mascara is a breeze. That's because my (very noble) life's work is to test all of the major mascara launches and separate the mediocre from the formulas that deliver real lash transformations (the ones you should actually spend your money on). It truly impressed me, because my lashes are flat! As a GH Seal-holder, we stand behind … I wore it all day long and it did not clump or flake at all. According to the IT Cosmetics website, the "specially designed mascara wand features microspheres to gently catch and grip all of your lashes—creating effortless root-to-tip application, while separating your lashes to deliver instant maximum lift and structured volume that won't clump or flake." No ordinary mascara, the wand is inspired by the same technology used to make barrel hair brushes in order to separate, lift, and volumize your lashes . See 149 member reviews and photos. So, it's generally very hard for me to find a decent mascara because of my super oily eyelids. IT Cosmetics Lash Blowout Mascara: rated 5 out of 5 on MakeupAlley. The false-lash effect, for me, is akin to putting on a fresh pair of … If losing lashes is a concern for you, try removing this formula with a cleansing balm. According to IT Cosmetics Co-Found and CEO, Jamie Kern Lima, the thing her customers want most out of a mascara is volume … To be honest with you, I had low expectations when I twisted this tube open. The specially designed wand is … The mascara in question is none other than the IT Cosmetics Lash Blowout Mascara, created in partnership with Drybar and inspired by the volume of big, bouncy blow dries. When I first started using this, I did NOT understand all the hype. Read honest and unbiased product reviews … Blowout gave me lift, … My favorite thing about this mascara is how it actually curls my lashes upward for the doe-eyed effect. They went from bare and blonde to looking like a fresh set of lash extensions. But as it turns out, this stuff really is like an IRL blowout for your lashes. Lash Blowout Mascara . The before and after photos speak for themselves, but the first time I wore this mascara a stranger actually asked where I got my eyelash extensions done. They went from bare and blonde to looking … We put the IT Cosmetics Lash Blowout Mascara to the test after receiving a complimentary sample from the brand. It... What I like-the brush. At $25, Lash Blowout is definitely on the pricier side when it comes to mascaras—and there are definitely drugstore mascaras under $10 that can get the job done. The Lash Blowout Mascara ($25; itcosmetics.com), adorably packaged to resemble a Drybar round brush, actually harnesses the same technology as a blowout–lifting and volumizing your lashes… One eye application would be great then the other would be clumpy... Bleah. Lash Blowout delivers saturated black pigment and is formulated with biotin, vitamin E, collagen, jojoba oil, and palm oil. Keep reading to find out if our editor is still using this mascara eight months after her initial review. I got a mini-size with a Sephora order and was excited to try it, but after a week of use, I tossed it. I personally was amazed by the quality and volume. Basically, they need all the help they can get. The first few weeks this was more like Super Villain mascara. About Lash Blowout Mascara Developed with Drybar, IT Cosmetics Lash Blowout Mascara brings the benefits of a top hair salon blowout to your lashes! You'll notice an immediate difference after one layer, but you can pile it on for a more dramatic effect. If you look closely at the brush, you can see these "microspheres"⁠—they're the tiny balls on the end of each bristle that really make this applicator look (and function) more like a roller brush than your standard mascara wand. This mascara is really a mixed bag for me. As you can see by the 2 photos below, there is a remarkable difference between the eye with regular mascara on it and the one with"Lash Blowout Mascara".First the look of the carton is very unique as the the mascara… I've got some pretty strict standards when it comes volumizing formulas. But here's the thing—having voluminous eyelashes is sort of my entire brand. Yes, this is definitely on the pricier side for mascara, but considering this tube lasted me almost three months, I think it's totally worth it. Your eyelashes are hair after all, so I love that the formula is made with conditioning, "hair-loving" ingredients like vitamin E, jojoba oil, and biotin for immediate volume and stronger lashes over time. The specially designed wand is inspired by the technology used to create Drybar's barrel hairbrushes, and works with the biotin-infused formula to deliver voluminous lashes … It layers well without clumping—just make sure to reapply before the previous layer dries. ... Lash Blast Volume Mascara. Are my lashes 19x their usual volume like the product description promises? Lash Blowout Volumizing Mascara + Developed with Drybar, IT Cosmetics Lash Blowout Mascara brings the benefits of a top hair salon blowout to your lashes! But disclaimer: This is a very thick formula, which you'll notice the first time the wand goes "pop" out of the tube. The wand has microspheres to catch all of your lashes (separate, lift, volume). —otherwise, you're more likely to get the clump effect, but to each their own! Don’t waste your money. Eight months after first discovering this formula, Lash Blowout is still my go-to tube every day of the week. For the price, this is a terrible mascara. Lash Blowout, the first-ever mascara developed in partnership with Drybar, brings the volumizing benefits of a top hair salon blowout to your eyelashes! I use Drunk Elephant's Slaai Makeup-Melting Butter Cleanser as a first cleanse and it completely dissolved every trace of this mascara—even from my stubborn waterline. I've used this mascara almost exclusively for the past year and liked it so much I bought it for my daughters.
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