… Here's a huge list of the best work-at-home businesses for beauty and makeup lovers. ... MIG Living is a beauty brand that sells toxin-free, clean, handcrafted beauty formulas made in the USA. Influencer events have become an increasingly popular way for brands to engage with both macro and micro influencers. So we’re talking high production marketing, env 5 Ways To Partner With Beauty Influencers On Social Media. From the Kardashians to Lady Gaga to Rihanna, these 40 famous women have turned to the beauty, hair, makeup, and skincare industries to launch successful brands. Beauty influencer Jackie Aina collabed with Anastasia Beverly Hills to create a makeup product with intense color payoff that’s also super buildable. Instagram and YouTube are the two primary social media platforms used for beauty influencer partnerships. In our 2018 Influencer Marketing Report, influencer collaboration for events was the second-most popular scenario for engaging with influencers (28.1% of professionals surveyed said they choose to work with influencers mainly for events, second only to product launches with 41.6%). The influencers were able to share a small portion of their lives with just a simple image, and then get paid for using brands’ products. At the end of the day using filters or any other more invasive cosmetic procedures is okay as long as influencers are not using those means to exaggerate and manipulate the results of a skincare or makeup product in order to sell the product. In the same way brands started to work with fashion and beauty YouTubers, they approached small and large influencers on Instagram and started working with them. As long as your brand is seen as a good fit for the influencer, and as a product or service that will resonate with the influencer’s audience, you can work together. In 2016, for example, the industry was expected to earn more than $62 billion in revenue. Although many cosmetics companies work with beauty influencers, your brand doesn’t have to be in the beauty industry to take advantage of the reach of a beauty influencer. There are a few lessons we can learn from the BECCA Cosmetics campaign. They range from the makeup and skin care to hair care, but they all use their influence to promote their products. And in typical influencer fashion, anything they put their face behind has to be truly insta worthy. From Kylie Cosmetics to Gisou, influencers are behind a lot of beauty brands today. Examples of Successful Beauty Influencer Marketing Brand Partnerships. On both, brands can work with beauty influencers to achieve a variety of marketing objectives (e.g. First of all, they chose to work with an influencer to create a new line of products. Since Sephora is basically candy land for adults, it’s little wonder that influencers have decided to inject themselves in the Billion dollar industry. It’s thought that the work of beauty influencers has helped the cosmetics industry experience considerable growth in recent years. An influencer marketing platform focused entirely on serving beauty brands and businesses. This not only entices the influencer’s fans to become customers but also enhances the relationship between the brand and the influencer.
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