Organization today have to take into consideration transaction cost, budgets, organizational design and its implications as well as the impact of change on the organization (Jones 2003). It is adapted to the European market trough further cost-cutting measures. I have always liked easyJet’s business model. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. EasyJet.com is one of the top travel web sites on the Internet. Legacy carriers may have reduced their cost bases but not to the extent of low-cost carriers. A Conservative-run council is adopting the business model of no-frills airlines easyJet and … Identifier les forces et les faiblesses d’Air France et EasyJet III. Easyjet Plc may find it difficult to get required information if its Business Information System is not structured accordingly. If you need assistance with writing your essay, our professional essay writing service is here to help! As legacy carriers across Europe continue to pull back capacity and cancel routes, easyJet is in a strong position to capitalise on its ambitions and win market share on these lucrative routes. The Emirates business model. Oldham Engineering is a turnkey project management specialist, providing in-house... Oldham Engineering is a turnkey project management specialist, providing in-house services of design, coded fabrication (BSEN ISO 3834-2), medium-heavy (30t - 10m) precision, computer numerical control (CNC) machining and robot welding, as well as complex assembly and testing for bespoke projects and batch production. easyJet has long been regarded as a low-cost leader, and its ability to lower its prices will mean the airline can better capture the demand from financially conscious travellers. The lower cost base will mean the airline can competitively price its tickets, undercut competition and win a larger market share. Available at: http://www.useit.com/papers/heuristic/heuristic_list.html. The Covid-19 virus has decimated this business model due to restrictions on transiting through certain countries, and also severely reducing the need for business travel. The airline is well-positioned to respond to any pent up demand in the market and this is likely to pay off in the long-run. The company’s business model is straightforward: To offer cheap air transportation to fare-conscious customers. Low cost business models - overview 1. For example easyJet.com initially started out as a no-frill airline at the domestic level but it has been fast in adapting to the new e-business model of merchant/retailer for travel related services without compromising its core product and service. By subletting services of hotels, car rental and the like easyJet.com has become the intermediary and has been able to generate more profits, add value to its product offering and target more customer base (Afuh and Tucci 2002). The Indian economy has been, for most of the period, following the attainment of Independence in the late forties, structured on a Mixed Economy model that accorded economic primacy to the state. (Eds. The Covid-19 virus has decimated this business model due to restrictions on transiting through certain countries, and also severely reducing the need for business travel. Consequently it has become one of the most successful web sites on the Internet. Business travellers now have easy access to easyJet’s extensive route network, Building e-business focused web content requires deliberate business as well as technological considerations. Discover (and save!) The drastic action taken by the airline to reduce its costs as a result of the Covid-19 pandemic will benefit the carrier as it looks towards recovery. The two airlines are also the most popular low-cost airlines in Europe. Given the constantly evolving business environment of today, easyJet and other businesses need to understand the dynamic nature of their organization and anticipate future business needs. easyJet’s business model is well-positioned to compete with legacy carriers post-COVID-19 Posted in Travel & Tourism As legacy carriers across Europe continue to pull back capacity and cancel routes, easyJet is in a strong position to capitalize on its ambitions and win market share on … There are many low-cost airlines in the world. 2 Successful companies after achieving the product-market fit manage to start growing almost exponentially Well executed business hacks, tricks and tactics 3. A New Business Model: Low Cost Carriers (The Case of EasyJet) I. Rouby, Faculty of Tourism and Hotels, Alexandria University-Egypt. Buy Easyjet Model and get the best deals at the lowest prices on eBay! If you continue browsing the site, you agree to the use of cookies on this website. Easyjet also deal with external companies such as Sopra and Microsoft to ensure the maintenance of its IT business Model (Emailing, Online reservations, customer base and CRM). Here we visualized the business model of Easyjet based on the business model canvas. Consequently, it has been able to gain competitive advantage in the no-frill airline business before other organizations have been able to forecast its emergence. 1994, Ten Usability Heuristics. EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. GlobalData’s latest COVID-19 Recovery Survey showed that globally, a staggering 87% of respondents were ‘extremely’, ‘quite’, or ‘slightly’ concerned about their personal financial position. This is because easyJet.com knows its audience: online visitors living in the continent of Europe looking for cheap, comfortable and comprehensive real time travel related deals without the hassle of third party agents. easyJet Plus costs £215 for a 12 month subscription and entitles you to a range of other benefits, such as allocated seating, dedicated bag drop, speedy boarding and an … Our business model. The spirit of central planning dictated the allocation of resources in what was essentially a closed and autarkic economy that considered international trade to be of little relevance. However, this is not to say that the web site lacks colours. The phenomenon makes EasyJet arrange more flights. These are the sources and citations used to research easyjet business model. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. This also outlines the main factors a major contributor to the company’s success which includes business center, target market, company structure in addition to e-business unit. Ryanair targets customers who might otherwise choose alternative modes of transportation or not travel at all [1]. EasyJet.com is one of the top travel web sites on the Internet. Summarization of Easyjet's business model, along with the further diagnosis of key business segments and business case study 10. Easyjet also deal with external companies such as Sopra and Microsoft to ensure the maintenance of its IT business Model (Emailing, Online reservations, customer base and CRM). It also outlines the factors responsible for the company’s success including business focus, target market, corporate structure and e-business model. 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About us - easyJet plc 2015. If there is ever a change in your schedule, meeting ends early, late for your flight and quickly need to get through security, EasyJet and Top Business Class have you covered! With the EasyJet business model showing success, many companies throughout the world have created more reduced corporate plan discounts that make them preferred customers. I even agree with a business model that supports “extras” but at least make it easy to understand the options available and not sell them asbundles just to make even more money. Author not available, 2002, Europeans flock to online travel sites. 1 Low Cost Business Model How to create no-frills low cost business model and kill the competition 2. If you continue browsing the site, you agree to the use of cookies on this website. Budget airline beats market expectations by posting a pre-tax profit of £581m for the year to September 30 Nielson, J. It helps in designing and adopting new business model(s) that may be more attuned to the requirement and needs of the market by creating niches or segmentation. Deitel, Deitel & Nieto, 2001, e-Business and e-Commerce: How to program, Prentice Hall. CCP Gransden is a leading specialist in advanced composites design... CCP Gransden is a leading specialist in advanced composites design and manufacturing. Jet2, Ryanair, and Easyjetare other dominant airline companies in this category. This has given easyJet a prime opportunity to steal market share from its competitors. EasyJet. EasyCar Jan 18, 2014 - This Pin was discovered by Conor Cusack. The target audience is keen on saving time and money. Unlike other low-cost carriers, easyJet mostly serves primary airports, which will allow it … your own Pins on Pinterest With the EasyJet business model showing success, many companies throughout the world have created more reduced corporate plan discounts that make them preferred customers. Its vision is to be the Europe’s preferred short-haul airline by combining a leading network of primary airports with great fares and friendly service. Registered Data Controller No: Z1821391. Phillips P. 2003, E-Business Strategy, McGraw-Hill. This form of intermediation reduces cost through agency intermediation, customer service, networks and help in transforming the business to e-business corporate structure. Understanding and adopting business models are critical endeavours that enable the business to develop competitive advantage and add value to products and services (Eckersley, Harris and Jackson 2003). The above report reflects easyJet.com’s dynamic strategy for its online business model. 2015. The low fares offered by the airline will better cater to this need and easyJet is well equipped to lower its prices in comparison to legacy carriers. easyJet’s business model is well-positioned to compete with legacy carriers post-COVID-19, says GlobalData. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. No plagiarism, guaranteed! Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. The company focuses mostly on inter-European, short-haul flights. R yanair is asking the Advertising Standards Authority to ban easyJet adverts mocking Ryanair's tendency to fly into airports some distance from … “the company offers no-frills stripped-down services. This is evidence in the following report on easyJet.com. EasyJet currently has two suppliers, Boeing and Airbus. Its low-cost model is likely to pay dividends in the airline’s recovery. EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The following state evaluates this company model, characteristics and composition of easyJet. These range from the site outlook to the usability and structure of the web site (Dietel, Dietel and Nieto 2001). your own Pins on Pinterest There needs to be a good balance between an airline making money and customer satisfaction. When on the plane, budget airlines are ruthless (with a capital R) in saving. All this changed in the early nineties on account of the realisation that the centrist model of development was becoming increasingl… Jan 18, 2014 - This Pin was discovered by Conor Cusack. For example a visitor booking a flight will first insert the date of travel, destination, and check for its availability; then moves on to make the final booking/purchase. 9. In Nielsen, J., and Mack, R.L. Info: 1862 words (7 pages) Essay easyJet's business model is well-positioned to compete with legacy carriers post-COVID-19 Posted in Travel & Tourism As legacy carriers across Europe continue to pull back capacity and cancel routes, easyJet is in a strong position to capitalize on its ambitions and win market share on … If you continue using our website, we'll assume that you are happy to receive all cookies on this website. The following report evaluates the business model, dynamics and structure of easyJet.com. Identification des principales ruptures futures dans le milieu du transport aérien IV. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The phenomenon makes EasyJet arrange more flights. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. 2015. This new business model was first introduced by Southwest Airline, and then it spread to include Europe then Asia. EasyJet’s business model aims at using their cost advantage and leading network positions in strong markets to convey point to point cheap fares and operational efficiency. in real time. Social Attitude of customers' impact on EasyJet's business. Bleu Ocean model is a theoretical model that was revelation for many managers. easyJet’s business model is well-positioned to compete with legacy carriers post-COVID-19, says GlobalData February 13, 2021 Aviation No Comments Email As legacy carriers across Europe continue to pull back capacity and cancel routes, easyJet is in a strong position to capitalize on its ambitions and win market share on these lucrative routes. As an Easyjet shareholder, I want Easyjet to make money. easyJet maintains low-cost model despite business and frequent flier focus. Europemedia. Fast Track Security for Business travel: Fast track security is available in 43 airports with easyJet Plus. Summarization of Easyjet's business model, along with the further diagnosis of key business segments and business case study 10. Ryanair targets customers who might otherwise choose alternative modes of transportation or not travel at all. We're here to answer any questions you have about our services. It is one of Britain's biggest airlines (based on passengers). Routledge: New York. Easyjet has also launched a number of programs to enhance relationship with suppliers. Afuah, A. and Tucci, C. 2002, Internet Business Models and Strategies: Text and cases, 2nd edition, McGraw Hill. EU referendum easyJet remains committed to the UK and has taken steps to secure the future of the business following the outcome of the EU referendum. In-text: (About us - easyJet plc, 2015) Your Bibliography: Corporate.easyjet.com. Among the top hotel chains in the world, Hilton Worldwide has a large number of hotel brands within its portfolio. GlobalData is this website’s parent business intelligence company. Success in this market is inherent in deliberate strategic e-business and e-commerce modelling. 2.1 Strategy EasyJet has adopted its business model from Southwest Airlines from the United states. There is enough information on each page to support the requirement of the visitor without abstract marketing banners to detract real buyers. A manufacturer business model in e-commerce sense refers service providers who may or may not be in direct contact with the consumers. New technologies, news, new products, essential guides and more. Easyjet has also launched a number of programs to enhance relationship with suppliers. If there is ever a change in your schedule, meeting ends early, late for your flight and quickly need to get through security, EasyJet and Top Business Class have you covered! The Micro Systems Technologies (MST) Group provides advanced solutions for microelectronics manufacturing, including high-performance / high-reliability printed circuit boards (PCBs), liquid crystal polymers (LCP) and ceramic substrates, as well as advanced assembly technologies. May 10, 2013 - This Pin was discovered by Alessandra Cocito. easyJet.com in terms of an online travel resource is a comprehensive web site designed to deliver a host of services without redundant graphics or advertisements to distract its visitors. We use cookies to ensure that we give you the best experience on our website. Do you have a 2:1 degree or higher? Ultimately, it will lose out in the competition. GlobalData’s latest COVID-19 Recovery Survey (2–6 December 2020) showed that globally, a staggering 87% of respondents were ‘extremely’, ‘quite’, or ‘slightly’ concerned about their personal financial position. Eckersley, P. M, Harris, L. and Jackson, P. 2003, E-Business Fundamentals: Managing Organisations in the Electronic Age. Website. In-text: (About us - easyJet plc, 2015) Your Bibliography: Corporate.easyjet.com. All work is written to order. Head of Business, easyJet Benefits to Travellers Ultimately, it is the business traveller who benefits from this successful partner-ship, through more choice, easy comparison, cost savings and enhanced service. Easyjet and Ryanair have similar strategies to the extent that they both share the low-cost business model. EasyJet proposes in Europe a low cost business model similar to the one pioneered by Southwest Airlines in the US. Within this space, Ryanair and Easyjet are the two biggest low-cost airlines in the region (Elderman 2014; Dowling 2010). Not only this but the structure, design, usability and usefulness of the website have enabled it to secure leverage over its competitors. This has given easyJet a prime opportunity to steal market share from its competitors. The requirement here will be to structure your commentary and analysis through applying the Five Forces framework to assess the attractiveness of the industry to inform business strategy development. Hover over the logos to learn more about the companies who made this project possible. In contrast to other low-cost carriers, easyJet is already an established brand in many of these markets, and this will serve it well as it looks to increase its market share off the back of its competitors struggle to survive. More importantly, easyJet.com has incorporated flexibility in its e-business model which enables it to foresee change and develop strategies to counteract accordingly. Browse our 100’s of destinations you can jet off to with easyJet, and with thousands of seats at great prices, we know we have a deal you will love! Likewise, easyJet.com also targets the business and leisure consumers who are not interested in dealing with third party intermediaries. An important part of easyJet’s strategy is to operate a modern fleet and based on the current business model, requires easyJet to acquire a significant number of further aircraft whilst achieving a low total fleet operating cost. Here we visualized the business model of Easyjet based on the business model canvas. Shortfalls of Blue Ocean Strategy at EasyJet Airways: The Blue Ocean strategy is fine strategy for many firms, but in case of others it is like a fast moving strategy, cost, leadership, differentiation or focus strategy may be far more successful. easyJet is a no-frills airline and it targets at the business and the leisure consumers. Published: 21st Jun 2018 in Online travel sites have flocked the Internet in the recent years making travel much easier than before. Credit: Sorbis / Shutterstock. Understanding one’s business model helps in reducing inefficient functions, redundancies and untargeted markets. The new easyJet holidays offering has been tailored to the needs of the ‘easyJet generation’ Our resources. //php do_action('thb_social_article_detail_vertical', false, true); ?>. Their lower fares are considered their main competitive advantage. Discover (and save!) Study for free with our range of university lectures! The requirement here will be to structure your commentary and analysis through applying the Five Forces framework to assess the attractiveness of the industry to inform business strategy development. Il Business Model Canvas può essere stampato in grandi dimensioni per facilitare il lavoro di gruppo. Follow the company to be always up to date with this company. This January's Q1 results by easyJet and recent profitability warnings by Ryanair, though, put up the question how far a company can go in focusing and aligning their business on offering a low price. easyJet Official Website, Accessed on 7-11-2005 from: . Both airlines have perfected this strategy by introducing new price reduction measures, such as paperless booking. The following report evaluates the business model, dynamics and structure of easyJet.com. With the number of online visitors rising every year, the travel market in Europe is estimated to reach Euro 20 billion by 2006 (Europemedia 2002). Fastjet plc acquired ownership of their brand in late 2017. Consequently, the company uses technology mediation to sell its products and services and create business value. easyJet Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Airports Flight operations Low If easyJet can win a greater market share in legacy-dominated markets, it will leave little room for the reintroduction of services by others. easyJet tends to serve short distance, point to point routes. ), Usability Inspection Methods, John Wiley & Sons, New York, NY. com is one of the top go web sites over the internet. A core part of our strength as a business stems from the ‘open skies’ environment at our main operating base, Dubai International airport, where we compete with over 100 other scheduled airlines. Thus, in my opinion organizations that do not capitalize on opportunity cost inherent in flexibility lose out in competitive advantage and therefore fail to add value to the products and services that they have to offer. An aggressive analysis of EasyJet will be depicted by the Porter’s Five Force Model, as this model is used for industry analysis. The LCC currently has an unreserved seating system, with passengers able to purchase “speedy boarding”, which allows first boarding of the aircraft and subsequent seat selection. However, as the company evolved its e-business model also changed to have become a travel related service “merchant”. Amsterdam: Feb 14, 2002 Issue. Abstract In the last three decades, a new phenomenon dominated the airline industry; the emergence of Low Cost Carriers (LCC). your own Pins on Pinterest It was the first non-Easy brand-name licensed by EasyGroup. Amenities like choice of airport lounges or airport parking are important in making the process of travel booking complete. About us - easyJet plc 2015. easyJet tends to serve short distance, point to point routes. Furthermore, like Ryanair, Easyjet also bases its corporate strategy on Southwest’s business model. The creation of EasyJet by Sir Stelios Haji-Ioannou in 1995, where flight tickets were famously sold for less than the price of a dinner, set the standard for budget airlines. 2. Author not available, 2003, EasyJet Profile, BizEd, Accessed on 7-11-2005 from: . Actually, the business model existed: Stelios created Easyjet in 2005 inspired by Southwest Airlines in the US. A glance into the Easyjet’s key performance indicators, success factors, value proposition, and core competencies 11. Book online today! According to appendix 5, more customers prefer to travel by air these years and it hits 2000 million in 2004. EasyJet’s business model aims at using their cost advantage and leading network positions in strong markets to convey point to point cheap fares and operational efficiency. Especially on the internet, business models need to be evaluated constantly to match with the consumer demands and business environment need to sustain competitive edge (Bloch, Pigneur and Segev 1996). This bibliography was generated on Cite This For Me on Thursday, February 12, 2015. Realizing corporate need for discounted and group travel easyJet.com has reserved a section of its website for B2B transactions which offers unique packages especially for the business to business customers. Moderate use of text eliminates time wastage yet at the same time conveys accurate message to the audience to guide them to various links based on logical visitor’s usage. Unlike other low-cost carriers, easyJet mostly serves primary airports, which will allow it to go head-to-head with legacy carriers, who often have a stronghold at these airports. A glance into the Easyjet’s key performance indicators, success factors, value proposition, and core competencies 11. Social Attitude of customers' impact on EasyJet's business. In the author’s opinion this is critical for the success of any business whether online or offline because change management is important. Unlike its competitors’ web sites like www.lastminute.com or www.bahn.de, easyJet.com concentrates on usability and reliability of information (Nielson 1994) rather than visibility and colourful display alone. The business model of low-cost carriers (LCCs) requires them to maximize capacity and minimize costs. Founded: 1995 Revenue 2012 3,85 Billion British Pound (GBP) More generally, easyJet’s shift in strategy (away from the pure LCC model) is a clear signal that the low-cost model in Europe is evolving at a quickening pace. Business Strategy. Company Registration No: 4964706. The purpose of setting up an online business is to ensure growth, efficiency, competitive advantage and leverage over competitors. Considerations to these aspects mean that the entrepreneur or the management of the company needs to be flexible enough to react and implement change as required not for the benefit of being flexible but also for profitability’s sake. More importantly an e-business structure helps in deciding the direction of the business. Website. An aggressive analysis of EasyJet will be depicted by the Porter’s Five Force Model, as this model is used for industry analysis. Its vision is to be the Europe’s preferred short-haul airline by combining a leading network of primary airports with great fares and friendly service. This could leave easyJet in a much stronger position going forward, and the airline could emerge as a winner from the pandemic. Porter’s Value Chain Analysis of Easyjet Plc. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. The use of orange colour throughout the web site is consistent with easyJet’s own corporate colour code so that clients can associate with easyJet the airline company, which is a critical aspect of web site development (Nielson 1994). This is evidence in the fact that easyJet had sold approximately 90% of its flights online (EasyJet Profile 2003). Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Free resources to assist you with your university studies! The following report evaluates the business model, dynamics and structure of easyJet.com. For the business and frequent fliers, easyJet.com provides easy access to booking, scheduling of flights, accommodation and transportation. *You can also browse our support articles here >, http://www.bized.ac.uk/compfact/easyjet/easyindex.htm>, http://www.useit.com/papers/heuristic/heuristic_list.html. Financial capital easyJet has a strong capital base, with a market capitalisation of £2.3 billion 2 and a net debt position of £1,125 million at 30 September 2020 (2019: net debt of £326 million). easyJet’s business model is well-positioned to compete with legacy carriers post-COVID-19, says GlobalData February 13, 2021 Aviation No Comments Email Its low-cost model is likely to pay dividends in the airline’s recovery, says GlobalData, a leading data and analytics company. easyJet focuses on developing strong positions in Europe’s leading airports – flying between airports people want to travel to with optimised frequency. Discover (and save!) easyJet.com’s success could be attributed to management understanding of its business model and its function to the organizational structure.